NÜRA · LYON · 2023

Drink
what you
want to
become.

Five adaptogen elixirs. Three sips. One clear intention for the day.

Discover the range →
Manifesto

We don't believein superfoods.We taste them.

Adaptogens, medicinal plants, bioavailable nutrients. We spent six months giving them to normal people. What survived, we bottled. The rest, we tossed.

The range

Five elixirs. One intention per bottle.

01

Réveil

Morning rise

Fresh ginger · L-theanine · Yuzu lemon

€9 / 200 ml

02

Reset

Digestive reset

Ashwagandha · activated charcoal · peppermint

€9 / 200 ml

03

Focus

Mental focus

Rhodiola · Bacopa · wild blueberry

€10 / 200 ml

04

Aurore

Long-burning energy

Peruvian maca · turmeric · candied ginger

€9 / 200 ml

05

Recovery

Deep sleep

Marine magnesium · lavender · soft valerian

€10 / 200 ml

The ingredients

Six adaptogens. Zero powder.

Titrated liquid, effective dose per bottle. Origin labelled, batch traced.

Ashwagandha

300 mg · KSM-66®

India, Rajasthan

Objective stress reduction (cortisol). Clinical studies 60+ days.

Rhodiola

200 mg · 3% rosavines

Siberia, Altai

Mental fatigue and cognitive performance. 30-minute effect.

Maca

1500 mg · black powder

Peru, Junín

Endurance, libido, hormonal balance. For sustained use.

Bacopa

150 mg · 20% bacosides

India, Kerala

Memory, concentration. Cumulative effects (4 weeks).

L-theanine

200 mg

Green-tea extraction

Calm focus without a caffeine spike. Synergy with coffee.

Turmeric

500 mg · 95% curcuminoids

India, Tamil Nadu

Anti-inflammatory, joints, digestion. With black pepper.

The ritual

Three moments. Three bottles.

7:00

Wake-up

Réveil or Focus

Empty stomach, in warm water. Twenty minutes before coffee.

14:00

After lunch

Reset or Aurore

To kickstart digestion or afternoon energy.

21:30

Before bed

Recovery

One hour before sleeping, at room temperature.

How it's made

Five steps. Zero powder.

Auvergne workshop, 4,000 bottles a month.

  1. 01

    Sourcing

    Whole dried plants, certificate of analysis from each grower. No standardised powder.

  2. 02

    Extraction

    Cold maceration 48 to 72 hours in filtered water + fruit alcohol, per plant. No destructive heat.

  3. 03

    Titration

    Exact active-compound dosing per batch. We guarantee what the label says.

  4. 04

    Blending

    Gentle heat blend (40°C max), pH adjustment, hand bottling.

  5. 05

    Delivery

    Recycled cardboard, straw padding, no plastic. Keeps 6 weeks refrigerated.

Reviews

Four regulars.

"Focus is my morning stand-up drug. Thirty minutes in, I'm good for two hours of meetings, no coffee."

Marie Marketing director

"Reset after a heavy dinner, it changes the night. My sleep has never been this clean."

Théo Cook

"Recovery on stressful nights. Not a sleeping pill, just a softer landing. Really."

Léa Lawyer

"The subscription saves me from thinking. One bottle a day, I know what I'm drinking. Silly but it works."

Karim Developer
Science

Three studies. Two certifications.

Studies

  • EFSA AA-2019-0148 Ashwagandha & salivary cortisol European Food Safety Authority 2019
  • Journal of Ethnopharmacology Rhodiola & cognitive fatigue under load Vol. 215, Mar 2018 2018
  • Nutrients Open Access Bacopa monnieri & short-term memory Vol. 12, Iss. 6 2020

Certifications

  • EU Bio leaf

    European organic certification. 100% of plants used.

  • B-Corp

    2024 certification. Score 92 (median 50).

Pricing

One bottle, two ways.

One-shot

€9 — €10

per 200 ml bottle

  • Shipping from 3 bottles
  • Shipping €4.90
  • Free choice of references
Monthly subscription

From €49

8 bottles per month

  • Save 30% off unit price
  • Free shipping
  • Pause and cancel anytime
  • Bonus bottle at month 6
Portrait Alice Bertrand
The founder

Five questions to Alice Bertrand.

— Where does Nüra come from?
Seven years in premium cosmetics. I saw too many brands sell fuzz. I wanted a product where you read the label in two seconds.
— Why liquid format?
Powder actives, you swallow them and they don't have time to work. Titrated liquid, you can measure.
— Does Recovery actually work?
Marine magnesium + soft valerian + lavender. Not a sleeping pill. Just a cleaner descent, like a well-dosed tea.
— Your competition?
Plenty in the US. Few serious ones in France. We want to be the European quality benchmark.
— Goal for 2026?
Triple production without dropping titration. Open a workshop-shop in Lyon. Hire two people.
Buy

Five bottles. Pick yours.

  • 01 Réveil €9
  • 02 Reset €9
  • 03 Focus €10
  • 04 Aurore €9
  • 05 Recovery €10
See the shop →
FAQ & shipping

Your questions.

How long before effect?

Réveil, Focus, Aurore: 20 to 40 minutes. Reset: 1 to 2 hours. Recovery: drink 1 hour before bed.

Pregnancy / breastfeeding compatible?

Réveil and Recovery yes. Reset, Focus, Aurore: doctor advice recommended (adaptogens).

Delivery time?

Metropolitan France 24-48h. Europe 3-5 days. Keeps 6 weeks refrigerated after delivery.

How do I cancel subscription?

One click in your account, no call or email. Effective next cycle.

Bulk shipping?

Yes, from 50 bottles. Tiered pricing on quote (contact@nura.co).

// TECHNIQUES

Techniques used in this demo

List of patterns implemented. For each pattern detail, see the Techniques page.

  • Typographie DM Serif Display chunky display
  • Color shift dramatique entre 12 sections (cream / ink / 5 accents produit)
  • 5 color blocks pleine largeur dans la gamme (1 produit = 1 couleur)
  • Hero color block plein écran + photo bouteille à droite
  • Big oversized numbers (markers section, prix, time)
  • Marker filigrane via -webkit-text-stroke transparent
  • Cards tarif featured avec lift box-shadow
  • Achat pills avec nom coloré par mood (mais fond noir unifié)
  • FAQ accordion native <details> avec plus rotate
  • Palette saturée 5 accents (corail / chartreuse / magenta / ocre / teal)
// WHY

Interested in this style?

Let's talk. We'll shape the universe, motion and performance together before any quote.

Free intro call
// LABORATOIRE

See another demo