// 04 — the lab
Cinematic concepts, signed demo.
Three fictional worlds where we push motion, photography and interaction. None of them is for sale; all of them show what a site could become.
// WHY
The main MLR Prod site keeps it clear for prospects in decision mode. The lab is where we own the cinematic side: a creative range showcase without compromising the commercial funnel.
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LAB-1 Visit demo Maison Verlaine
Neighborhood bistronomie — Toulouse Carmes
Short menu, in-season cooking, open kitchen, natural wines, 22 seats.
// PATTERNS- Photos that grab full-screen
- Atmosphere unfolding on scroll
- Hungry before ordering
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LAB-3 Visit demo Atelier Vincennes
Consulting firm — GDPR, AI Act, compliance
B2B consulting firm on regulatory compliance. Paris, Toulouse, Brussels. Without delivering 200 pages no-one reads.
// PATTERNS- Bold typographic signature
- Chapter-by-chapter guided storytelling
- Atmosphere follows the narrative
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LAB-2 Visit demo Nüra
DTC brand — functional drinks
Five adaptogen elixirs in design bottles. Lyon, since 2023. Online only, subscription or one-shot.
// PATTERNS- The product in volume, like in hand
- High-end visual staging
- Everything responds to hover