// 01 — context
context
The non-profit runs an annual fundraising sale via HelloAsso. Each order manually triggered a confirmation email, a packer email and a pickup follow-up. With 150+ orders in 2 weeks, the volunteer in charge was saturated.
// 02 — problem
problem
Volunteers spent 4-5 hours per day on manual confirmations. Frequent typos, late sends, loss of buyer trust.
// 03 — solution
solution
Self-hosted automation workflow triggered by HelloAsso. Routing by product type, pickup label generation, personalized transactional email, append to a shared tracking sheet.
// 04 — result
result
Zero manual input during the 2-week campaign. 150+ orders handled without incident. Built end-to-end in 2 days.
// tech stack
« Set up in two days, no more confirmations to send during the campaign. ROI was obvious from the very first weekend. »